So, they dared to use a “cinema” image to enhance, among other things, the gestures, the know-how, and the quality controls of the Industry.

The cognitive conjunction of consumers calls for distrust or even suspicion regarding product quality as soon as the industrial notion is perceived. Despite the draconian standards in terms of hygiene, working conditions, or even the validity of product sourcing, which should be guarantees or even a competitive advantage over craftsmanship.

Advertising cannot replace the narrative quality of the source, which is the only reassurance from the consumer’s perspective.

This partly explains why artisanal manufacturing always has the favor and affection of the consumer world.

It is for all these reasons that they undertook an approach to enhance the industrial world for B2B2C strategy purposes.